Register for Summer 2015

Hello prospective students!

Digital Writing for the Media will be offered during the first summer session on Mondays to Fridays from 10:00-12:30.

This course will explore the Web as a platform for organizations to publish information, news, press releases, and other kinds of professional writing. The course will use several UPRM based organizations as case studies, and the students will develop content, Web resources, and shape their online presence as part of their class projects.

The current English Department Website is indebted from the work done in this course last year.

Curious about the course and its activities? Last year’s course is archived in this blog. Check them out!

P.S. Take a look at a Facebook friend’s reaction, upon reading about the course:


Coda: A Colophon

I have published a colophon for the lovely English Department web site prototype we created as a final project for the course, crediting everyone in this class for its creation with links to the About pages in our respective blogs.

This prototype will be the foundation for a new English Department web site. I have already received very positive feedback on this prototype.

Thank you for this contribution to the English Department’s Web presence!

Day 16: Tasks Complete?

Wednesday, July 2, 2014



Brief Bio

  • Your chosen faculty members are listed in the Things to Do document.
  • E-mail your chosen faculty member(s):
    • Identify yourself as a student enrolled in ENGL3268: Digital Writing for the Media with Dr. Leonardo Flores tasked with developing a profile page for him/her.
      • Request the following information for a brief bio:
        • Could you provide a profile picture?
        • What year did you join the English Department?
        • Where are you from (city, state, country)?
        • Where have you studied?
        • What courses do you teach regularly?
        • Describe your teaching and research areas
        • Briefly describe any projects or activities you’re currently developing or involved in.
    • Specify that you need this information no later than Sunday, July 6.
  • Write the brief bio on the faculty member’s post.
    • Include the profile picture as a small image on the top left hand corner of the post.
    • While you await a response, research the faculty member’s online identity (including VIVO profile) for the information you need.
    • Write a brief bio with the information you have, if you don’t get a response.
  • Submit a 1-2 paragraph document describing your work on the profile(s), including links to the profile posts, in this folder.
  • The completed profile is due before class on Monday, July 7.

Final Edits

  • Editorial copy editing (Demi and Vashti)
    • Divide site and go over it with a fine-tooth comb to catch duplicate pages, blank pages, missing information, typos, etc.
  • Design copy editing (Marvin Wilfredo)
    • Review all faculty profiles and course pages for consistent template.
    • Make final revisions to site pages for consistent use of headers and formatting.
  • Usability testing (Omar and Joemi)
    • Explore the site, seeking any potential confusion, navigation difficulties, information that should be more easily accessible.
    • Communicate with Editorial and Design copy editors and request changes.
  • All final edits must be complete before 10:10 am on July 7.

Website Presentation

On July 7, 2014 we will present our prototype for the English Department Website to the Department Chair, Dr. Rosita Rivera.

  • The presentation should have 2 parts: (Anned and Christian V.)
    • Design – discuss design choices, themes, overall look and feel for the site and its pages, the Facebook page, and the Twitter account.
    • Content – discuss menu structure, navigation, pages, information chosen (faculty profiles), taglines, new content.

Essay #3: Analysis of a UPRM Website

For this assignment you will select any UPRM department or office and analyze it in terms of its writing, usability, and content strategy. Your analysis should engage concepts explored in class and discussed in our textbooks: Writing for the Web, Don’t Make Me Think, and Content Strategy for the Web. Your target audience for the essay will be the department chair, dean, or person in charge of the website.


  • Length: 500-750 words (2-3 pages, in MLA format).
  • You must cite each textbook at least once in your essay.
  • Use screenshots, close-ups, and other images from the site in your analysis of the site.
  • Provide links to the site and specific pages you write about.
  • Identify key areas for improvement and make recommendations.
  • Remember your audience: keep your tone positive and be constructive in your critique of the site.
  • Essay is due on Monday, July 7:
    • Turn in electronic copy of your essay in this shared folder.
    • Turn in a printed copy in class or in my mailbox (CH-323) before 4:30 pm.

Assignments Self Evaluation

Day 14: It’s Alive!

Monday, June 30, 2014


  • Progress Report:
    • Work completed
    • Things to do
    • Proposals (ideas, next steps)

Assignment for everyone:

  • Read Content Strategy for the Web, chapters 1-3.

Team Assignments:


  • Code cleanup on entries.
  • Attachment pages:
    • Download attachments
    • Create “Attachments” bulleted list
    • For each item, click on “Add Media” and upload file
  • Clean text template for Faculty postings:
    • Categorize faculty by Sector
    • Convert Research Areas into Tag
    • Order of content in post:
      • [Rank]
      • Education: [last degree, university, year]
      • Office:
      • Extension:
      • E-mail:
      • Website:
      • Research Areas:
      • (link to VIVO profile) Institutional Profile (make the words “institutional profile” a link)


  • Write new content for blank pages
  • Revise existing pages
  • Develop logical menu structure in shared document – present tomorrow.


  • Choose “final” theme
  • Produce art based on chosen metaphor
  • Design the look of the faculty profiles and pages.
  • Choose fonts and colors


Day 13: We Can Rebuild It



  • Create an inventory of pages
  • Divide the pages amongst yourselves for porting
  • Homework: Port the pages assigned into WordPress pages (not posts)

Emmanuel J

Dianne M



Omar D


Daniel E

Otilio J


Christian M



  • Examine the language and content of the pages
  • Identify and divide page types
  • Propose template & edits for the pages
  • Menus

Demi Y

Dalina A

Michelle M

Desiree M

Vashti N


  • Site Theme – studying & choosing, testing
  • Front Page – Content?
  • Headers & Art – Consistent with theme & colors
  • Menus

Ian C


Sofia A


Christian L

Day 12: The World Wide Web

Wednesday, June 25, 2014


  • Web site design analysis
    • Visit any website outside the UPRM
    • Analyze:
      • Goals
      • Audience(s)
      • Design
      • Usability (including navigation)
      • Evaluate the overall quality of the site. What do you like and dislike about it?
    • Make 3-minute presentation of your chosen website.


  • Visit any university department website outside the UPRM.
  • Write a 1-2 paragraph analysis of the site’s:
    • Goals
    • Audience(s)
    • Design
    • Usability (including navigation)
    • Evaluate the overall quality of the site. What do you like and dislike about it?
  • Post analysis in this forum before class.

Day 11: Design Retcon

Tuesday, June 23, 2014


  • Discuss feedback on blog design
  • Presentations:  2-minute presentation of your blogging project, focusing on your experience, the audience you’ve attracted and their reception of your blog.


  • Revise your blog based on the feedback provided.
  • Write a concluding statement for your blog run, in which you wrap up the series and provide links to the entries.
  • Write a 1-page cover statement for essay #2 in which you discuss the following:
    • Your blogging topic, target audience, and goals
    • How you designed your blog and postings to achieve your blogging goals.
    • Your dissemination strategy and reception, including site visit statistics for the past week.
    • Include a link to your blog.
    • Turn in these statements in this folder.

Day 10: These Three Simple Readings Will Change How You Write Headlines Forever

Monday, June 22, 2014 – Class does not meet today.



  • Write a clickbait-style title for your last blog entry in the series.
  • Be prepared to offer a brief 2-minute presentation of your blogging project, focusing on your experience, the audience you’ve attracted and their reception of your blog.

English 3268, Summer 2014