Leonardo Flores is a Professor of English at the University of Puerto Rico: Mayagüez Campus and the Treasurer for the Electronic Literature Organization. He was the 2012-2013 Fulbright Scholar in Digital Culture at the University of Bergen. His research areas are electronic literature, poetry, and preservation of first generation electronic objects. He is the lead writer, publisher, and editor of a scholarly blogging project titled I ♥ E-Poetry (http://iloveepoetry.com). For more information on his current work, visit http://leonardoflores.net.
I am pleased to announce that I have accepted a position as Chairperson and Professor in the Department of English at Appalachian State University in North Carolina, starting on July 1, 2019.
This marks the end of a fruitful career at the University of Puerto Rico: Mayagüez Campus. Here are a few milestones from my journey that began over 30 years ago.
1988-1992 – My undergraduate studies at UPRM, during which I served as EDSA president and Student Representative for 2 years and earned the Mellowes Award.
1992-1994 – I received a UPR Presidential Scholarship for my MA studies at Bowling Green State University.
1994-1999 – I joined the English Department as an instructor, at the end of which I was granted a promotion to Assistant Professor, Tenure, and a Study Leave.
1999-2003 – I studied at University of Maryland, supported by UPRM with a Study Leave with Financial Aid.
2003-2008 – I returned and served as an Assistant Professor, and was promoted to Associate Professor.
2008-2012 – I served the College of Arts & Sciences as Associate Dean of Assessment and Educational Technologies.
2012-2013 – I became a Fulbright Scholar in Digital Culture at the University of Bergen, receiving 25% sabbatical support from UPRM.
2013-2017 – I returned to UPRM and received seed money and research release time to develop I ❤️ E-Poetry, the Electronic Literature Collection, Volume 3, and other publications, and was promoted to Full Professor.
2017-2019 – I have served the English Department as Interim Director.
I owe an incalculable debt of gratitude to my alma mater which has contributed to my academic and professional formation. And that includes the faculty that taught and mentored me, my colleagues and friends who I’ve collaborated with, administrators who saw my potential and invested in me and my projects, and last (but not least) my students, who have taught me more than I could possibly teach them. My Curriculum Vitae and other accomplishments have been built upon this institutional context.
I also owe it all to my dear family. My parents gave me the gift of a stable loving childhood, an excellent education, and modeled professionalism. My brother and sister (and cousins, aunts, uncles, nieces and nephews!), all of whom have been inspirations as they have succeeded in other career paths. My North Carolina family has been so loving, and helpful, and supporting all along the way since Kara and I joined paths. My children Olivia and Blake have allowed me to look at electronic literature and digital media through fresh eyes, seeing its importance, potential, and areas for future development. And my dear wife Kara, who has given so much of herself to build a life and family with me, has been foundational to my academic, professional, and personal success in more ways that I can say. I quite literally owe this success to her.
No really. Even before becoming a Proposal Development Specialist at UPRM, Kara has been the secret weapon behind every successful proposal I have ever written. It was she who took one look at my cover letter for Appalachian State (which I had unsuccessfully applied for the year before, not even getting an interview) and noted that my approach was flawed. I was presenting myself as a scholar, not as someone with the leadership skills needed to direct their English Department. And so, I rewrote my letter from the ground up, leading to this moment. If you’re curious or interested in the story of my development as a leader, here’s a copy of my letter.
I’m also grateful for my scholarly community. We who are fascinated by what happens to literature when created in conversation with electronic and digital media are many, but we are spread thin around the world. So when we come together in our conferences, festivals, and social media spaces we celebrate and help build our field, our scholarship, and our craft. Beyond these moments, we support each other through collaboration, peer review, sharing ideas and resources, invitations, writing letters of support, and being references for each other. We grow strong together.
Two institutions in the field have helped shape me as a scholar. The Digital Culture program at the University of Bergen is a special place that I joined as a Fulbright Scholar in 2012-2013. They were instrumental in helping me launch my research and have honored me with invitations to join them for dissertation defenses, public lectures, and other scholarly activities. The Electronic Literature Organization has also been a nurturing space for my scholarship, and I am honored that its Board of Directors has increasingly entrusted me with projects and leadership roles within the organization.
Finally, I want to thank the peers I will be joining at Appalachian State University, particularly the members of the Search Committee, the faculty and staff of the English Department, and the Dean of Arts and Sciences. You have made this a very constructive and welcoming process, and I am honored by the trust you have placed in me. I’m looking forward to joining you this coming academic year and getting to know you all through collaboration and fellowship.
This panel was presented at the Electronic Literature Organization 2018 conference in Montreal on August 14, 2018. This post offers both the proposal for the panel and presentations, and video documentation of the presentations themselves. The participants (in order of appearance) are: Dr. Leonardo Flores, Dr. Kathi Inman Berens, and Dr. Lyle Skains.
We are witnessing the emergence of a third generation of electronic literature, one that breaks with the publishing paradigms and e-literary traditions of the past and present.
N. Katherine Hayles first historicized electronic literature by establishing 1995 as the break point between a text heavy and link driven first generation and a multimodal second generation “with a wide variety of navigation schemes and interface metaphors” (“Electronic Literature: What Is It?”). Even though Hayles has since rebranded the first wave of electronic literature as “classical,” generational demarcations are still useful, especially when enriching the first generation with pre-Web genres described by Christopher Funkhouser in Prehistoric Digital Poetry and others. My paper redefines the second generation as one aligned with Modernist poetics of innovation by creating interfaces and multimodal works in which form is invented to fit content.
Third generation electronic literature emerges with the rise of social media networks, the
development of mobile, touchscreen, augmented reality (AR) and virtual reality (VR)
platforms. This generation is less concerned with inventing form and more with remixing
and creating work within well established platforms and their interfaces, parallel to a return
to recognizable poetic forms, Romantic subjectivity, and pastiche in Postmodern poetry.
This includes Instagram poetry, bots, apps, kinetic typography, lyric videos, memes, Twine
games, and works that take advantage of smartphone, touchscreen, and VR technologies.
This generation leaves behind book and open Web publishing paradigms and embraces
new funding models, such as crowdfunding and software distribution platforms.
Even though the first generation of e-lit ended about 20 years ago, the second and third
generation currently coexist, much as Modernist and Postmodernist literature do. And while
second generation works are currently more sophisticated, complex, and aligned with
academia, the third generation will produce the first massively successful works because
they operate in platforms with large audiences that need little to no training to reading them.
So while second generation works will continue to attract critical acclaim with limited
audiences, it is the third generation that will produce the field’s first #1 hit.
Populist Modernism: Printed Instagram Poetry and the Literary Highbrow
“InstaPoets” are a collection of individual Instagrammers who’ve converted their social media
capital (hundreds of thousands of followers, millions of “likes” and reposts) into printed book
bestseller status. Rupi Kaur alone tallied 1.4 million sales of her first book of Insta Poetry, Milk
and Honey, in 2017. Uniquely among books by social media celebrities (c.f. books by YouTube
celebrities), fans of InstaPoets buy printed book versions of exactly the same content that’s
available for free in an Instagram feed. Why do these fans buy what they already have for free?
This paper describes the Instagram Poetry phenomenon, then situates it in two contexts:
debates about high- and lowbrow digital literary culture; and book industry efforts to
understand–and monetize–digital interactivity.
Electronic literature artists emulate the high modernist aesthetic of difficulty. Once a small
community of North American and Western European academics, e-lit is now global, and its
canonical status is established: e-lit is featured on university syllabi, publishes its own curated
and peer-reviewed collections, has launched a branch of digital humanities scholarship, and
awards prizes. Bestselling InstaPoetry, in this context, is a populist upstart at odds with “digital
literature” as it’s been construed. However, the InstaPoets provide clues about how digital
literary interactivity might be financially sustainable outside of university sponsorship—a
conversation that transpired at ELO 2017 in my talk: “What Book Publishers can Learn from
Electronic Literature Installation,” on a panel chaired by Lyle Skains. Later, Leonardo Flores
openly asked Matt Kirschenbaum in the QA after his keynote: what is e-lit’s #1 hit? My paper is
one response to that question.
Printed Instagram Poetry’s “warm materiality” (McLuhan) converts the social media capital of
algorithmic reinscription (likes, shares, reposts) into book sales and bestseller status. This
paper analyzes what the Instagram Poets’ social and economic success tell us about new
practices of digital-born authorship and e-literature’s financial sustainability.
Lyle Skains, “Not Sold in Stores: The Commercialization Potential of Digital Fiction”
Since Will Crowther created the first text-adventure game in 1976 (Jerz 2007), digital media has provided ample opportunity for fictional storytelling to evolve. One evolutionary pathway has led to computer games, now the most dominant form of entertainment media. Digital fiction, however, has developed along a more understated pathway, and has yet to emerge into its mainstream or commercial niche; it is not sold on Amazon, Google Play, or Steam; it is not regularly reviewed in The New Yorker or The Guardian; it does not get adapted into popular films or television shows. Yet digital fiction persists, and in recent years has expanded beyond its roots as experimental texts created and shared amongst academics and avant garde artists, as demonstrated by trends in book apps, Twine games, and educational tools.
It is possible that digital fiction remains on the fringes not because the mainstream public
dislikes it, but simply because they can’t find it. Publishing models for digital fiction have not
yet emerged; rather, it is still primarily shared on the “gift economy” (Currah 2007) of the
internet. Promising avenues have emerged in the indie games sphere in the form of Twine
games and walking sims, but the generally single-authored, narrative-driven digital fiction
has yet to find a solid footing in mainstream, commercial publishing spheres.
This presentation summarizes the convergent evolution in different media, from e-lit to indie
games to webcomics, and examines each for its successes and failures in terms of
commercialization. It offers insight into the future of digital fiction based on these case
studies, as well as the author’s own practice-based research into publishing and
commercializing digital fiction as both a creator and a publisher (in the form of Wonderbox
This panel was inspired by Matthew G. Kirschenbaum’s keynote at ELO 2017 in Porto, titled “ELO and the Electric Light Orchestra: Electronic Literature Lessons from Prog Rock” available here and my follow up question “What do you think will be e-lit’s first #1 hit?” See the video documentation of the keynote below.
I was recently invited to give a lecture at the University of Bergen on January 31, 2018 and the recording is now available. My talk, titled “Third Generation Electronic Literature” offers a historical overview of electronic literature, builds upon genealogies of the field by Hayles and Funkhouser, and describes a third wave of e-literature that emerged circa 2005. I believe this third generation will produce massively popular works and lead to mainstream adoption of electronic literature.
Big thanks to Scott Rettberg, Jill Walker Rettbert, Daniel Apollon, Daniel Jung, Álvaro Seiça, Mia Zamora, and the Digital Culture students, faculty, and staff at UiB for the invitation, warm welcome, great questions, and video production.
This Spring 2018 semester I will be offering 3 courses: Modern Poetry, Digital Creative Writing, and Digital Humanities Internship. I have linked to the course blogs, with which I have offered at least two or more iterations of the courses, which should allow you to have a sense of what I’ve covered in the past. For a more immediate synopsis, take a look at the flyer below.
Some fun facts about these courses:
Modern poetry is the second in a 3-part series of poetry courses he will be offering. You can jump in anytime, but if you take all three you will have mad poetry analytical skills and knowledge of the past 100+ years in poetic tradition.
Digital Creative Writing (same course number as Creative Writing) and Digital Humanities Internship both can be used for the Innovation Tracks in Digital Media certificate.
I am pleased to announce that from July 10-23 I will be visting Porto in a series of scholarly activities and public appearances sponsored by the Fulbright Specialist Program, the Fulbright Commission in Lisbon, and Universidade Fernando Pessoa (UFP).
July 13-14: Available for meetings and consultations 9:00 – 12:00, 13:00 – 16:00 UFP CETIC.
July 14: Presentation: “Electronic Literature and the Future of Writing” 18:00 – Salao Nobre at UFP.
This semester has presented me with opportunities to create several critical memes. From teaching how to create memes that present complex ideas and critiques in my Digital Media Criticism course to a fiscal crisis in Puerto Rico that has led to an indefinite student strike at the University of Puerto Rico, I have had plenty of inspiration to explore this popular digital media genre. So here are some of my most recent memes.
My most recent one is inspired by this meme about Republicans planning to repeal of the Affordable Care Act.
This series was inspired by Puerto Rico’s National Strike on May 1, 2017– a massive peaceful protest against austerity measures that was misrepresented by the media and many people when a small group of people engaged in vandalism after the event had concluded.
Finally, when Governor Ricky Rosselló, who repeatedly stated during his campaign that the debt could be paid and that he wouldn’t declare bancruptcy, declared bankruptcy, I created these two memes (click to enlarge).
I don’t know how much of an impact these memes will have, but they’re fun to create and circulate nicely in social media. My most successful one has received of 4,500 shares between Facebook and Twitter since it was launched a week ago. Most importantly, they allow me to express my perspective on current events while I practice my skills on and learn about what makes this such a popular digital genre.
And before anyone corrects me on this, I will clarify that I’m aware that:
Digital Humanities Awards are a set of entirely open annual awards run as a DH awareness raising activity. The awards are nominated and voted for entirely by the public. These awards are intended to help put interesting DH resources in the spotlight and engage DH users (and general public) in the work of the community.
I have been nominated twice for DH awards in the past for I ♥︎ E-Poetry, earning the following awards: