Prof. Leonardo Flores
Office: CH-323 (English Department)
Office Hours: M,W 3:00-4:30 pm, or by appointment.
Phone Ext: 3064
Course Website:

Note: This document may be amended over the course of the semester in order to update information, meet course objectives, and correct unintended errors.


This course is concerned with the production of criticism using a variety of writing genres and formats developed and facilitated in digital media. The students will research, write, and critique diverse works available in electronic and digital media, while learning the genres and conventions of digital genres, such as: blogging, podcasts, videos, listicles, social media performances, electronic literature, and live streaming performances.


By the end of this course, students will be able to:

  1. Identify the formats, themes, and conventions associated with the digital genres.
  2. Examine a work of electronic or digital media with attention to its communicative strategies.
  3. Apply critical theory to critique the assigned works.
  4. Develop critical works in a variety of digital genres that use secondary sources to analyze electronic and digital media works.
  5. Acquire a historical perspective of media criticism, digital media genres, and electronic and digital works.
  6. Defend a critical stance by demonstrating their knowledge of primary works and their evaluation of secondary works.

Course Outline

    1. Introduction to digital media criticism (3 hours)
    2. Blogging (6 hours)
    3. Hypertext writing (6 hours)
    4. Social media criticism (3 hours)
    5. Meme writing (3 hours)
    6. Podcasts (9 hours)
    7. Video tutorials & criticism (6 hours)
    8. E-Literary Criticism (6 hours)
    9. Live streaming performances (3 hours)


  • Blog Creation and Design (10%)
  • 2 Blog Posts: Open Topic and Aesthetics (10%),
  • Social Media Criticism Assignments (10%)
  • Digital Activism: Meme and Listicle (10%)
  • Twitter Bot (10%)
  • Podcast (15%)
  • Video Essay (15%)
  • Twine Portfolios (15%)
  • Attendance & Participation (5%)

Required Materials

  • Orlik, Peter B. Media Criticism in a Digital Age: Professional and Consumer Considerations. Routledge, 2015. (textbook) (Routledge-cheapest ebook), (Amazon– cheapest print copy), (Google Books– only Chapter 1).
  • All other materials will be shared or linked to in course website.


All assignments must be turned in on time. Late work will be accepted but will earn a lower grade.

Attendance Policy

Attendance is mandatory for this course. Students are expected to come to class all the time and always be on time. Three absences will result in an F in the course. Excused absences will count as 1/2 an absence, which means that six excused absences will result in an F in the course.

Class will be run primarily by discussion, in class and online. The success of the course depends on you coming to class prepared to offer observations and ask questions about the assigned reading. Participation is mandatory.

Academic Honesty

As per Cert. 45, 2005-06, it is the institutional policy of the Mayagüez Campus to observe the highest standards of intellectual and scientific integrity and to pursue the prosecution of all violations. Violations include plagiarism (using the work, processes, ideas, and results of others without proper credit). Moreover, Article 14(A)(2) of the UPR General Regulations for Students identifies cheating as a punishable conduct.

As such, a professor may present a formal complaint to the Campus Disciplinary Board if she or he believes a student has committed plagiarism. If the professor pursues this line of action, Article 15 of the UPR General Regulations for Students stipulates that the repercussions may be the following:

  • A written warning which will be included in the student’s official record.
  • Probation for a determined period of time.
  • Suspension for a determined period of time.
  • Administrative permanent withdrawal from the UPR system
  • Other sanctions provided by special regulation

I reserve the right to refer any case of academic dishonesty to the University’s Disciplinary Council, and enforce academic honesty in my courses with two basic rules:

  • Any undocumented use of sources in an essay, assignment, or exam will result in an F for the assignment.
  • Essays obtained through the Internet or any other means and turned in as your own, even if modified, will result in an F in the course.

Law 51 Statement

Students will identify themselves with the Institution and the instructor of the course for purposes of assessment (exams) accommodations. For more information please call the Student with Disabilities Office which is part of the Dean of Students office (Chemistry Building, room 019) at (787)265-3862 or (787)832-4040 extensions 3250 or 3258.