"No Choice About the Terminology" by Jason Edward Lewis, Christian Gratton, Elie Zananiri and Bruno Nadeau.

This new entry in the PoEMM series was recently published as a free iOS app, following closely a redesigned website and a booklet documenting the series. Designed for touchscreen devices, this poem fills the screen with its lines scrolling from one side to another at different speeds and in different directions. Readers encountering this wall of text may find it a bit overwhelming— too much language at the same time to apprehend.
The desire to stabilize the text, to gain some control over it leads to touch the text, to see if one can control it, slow down its motion, maybe make it change direction. And it works… sort of. One can do some of these things, but the control is limited to a gesture— I’m being deliberately vague to leave room for discovery. To seek too much control over the text leads to a typographical explosion, of sorts that leads to obscured portions of the text, as seen below.

As the words expand beyond readability, the letter you initially touched remains transparent, becoming a color lens by which we can read the rest of the text. Motion does not cease, however, and while readability is achievable, the app is designed to resist the comfort of a static text (unless via screen capture). It also invites playful exploration, rewarding multiple touchscreen interactions with different effects.
As you read and manipulate the poem, pay attention to the thematic connection between the poem’s text and its meaningful behaviors: the words’ movement and response to your touch. You’ll see how this enacts a visual deconstruction of a terminology that exposes issues of power and control over language.
“Know Poems” by Jason Edward Lewis, Bruno Nadeau, Christian Gratton, David Jhave Johnston, J.R. Carpenter, Jason Camlot, Jerome Fletcher, and Loss Pequeño Glazier.
The first version of the Know app was named after, designed for, and published a single poem: Lewis’ “Buzz Aldrin Doesn’t Know Any Better.” For version 2.0, he commissioned five poets to produce new poems with the authoring system. Here are some noteworthy observations on how they mapped out the app’s parameters.
- David Jhave Johnston went to two minimalist extremes: using single word lines to produce a legible sentence while limiting the effect of the touch interface to two words in “4 Pound” (depicted above), and by using touch to make words move on such wide orbits that they effectively disappear.
- J.R. Carpenter uses the structure to create a kind of semantic word cloud full of binary opposites in “Twinned Notions,” and in “up from the deep” conceptually maps the interface as a sea of words which the reader can pull maritime themed verse out into readability with touch and drag gestures.
- Jason Camlot’s “Debaucher’s Chivalric Villanelle” draws connections between the repetitive structure of the villanelle and the repetitions of lines that occur because of the challenges of having overlaid language that can be activated by touch.
- Jerome Fletcher’s “K Now” (depicted above) uses larger orbits for the words to move, creating space for legibility without needing to touch the screen, though touching any word brings out entire lines to the foreground for readers to better appreciate their sonorous approximations.
- Loss Pequeño Glazier’s colorful polyglot “What Dragonfly Doesn’t Savoir Faire” uses multiple colors to signal slightly different behavior from the orbiting words— the red ones remain in the foreground, but the blue ones rotate with the white ones, occasionally becoming obscured. He also provides different instructions for the drag function, subverting the expected response from the interface. (Note also that either the app or iOS are unable to recognize or reproduce the character for accented letters.)
The structure of a word cloud from which one can pull lines through touch is a remarkably versatile structure and it would benefit from a version that allows readers to explore it with their own texts and controls, as they did with the Speak app.
“Buzz Aldrin Doesn’t Know Any Better” by Jason Edward Lewis

This poem evokes the attempt to make sense out of a conversation with a rambling street person in San Francisco, and its design and interface both contribute to that effect.
Lewis breaks up the line into words clustered together in a large font size to form a word cloud. The superposition of the gently rotating words create a dense, white, unreadable mass, which only makes sense around the edges as words are able to briefly break free into a space with better contrast. But just because you can’t read a word doesn’t mean it isn’t there: touching a word on the screen makes it appear along with the rest of the words in the line, by changing the font color to purple. One word in each line is a softer shade of purple and will follow your fingertip on the surface of the touchscreen.
The lines that emerge in this poem make sense in oblique ways and are held together more by physical proximity than by its non sequitur logic, yet they succeed in creating the voice of a character, one whose stream of consciousness patter can barely be guided by simply bringing up a word in their own speech.
With its word constellations, this second poem in Lewis’ P.o.E.M.M. project seems to be informed by a Concrete Poetry aesthetic, while the atomic deconstruction of the lines in “What They Speak When They Speak to Me” can be aligned with the Lettriste tradition.


