Tuesday, October 13

In class:

Discussion of “Welcome to Pine Point” and multimodality.
Gunther Kress theory of multimodality (“Gains and losses: New forms of texts, knowledge, and learning” 2005)
Key concepts in multimodality:
- Mode – A socially shaped and culturally recognized resource for making meaning (e.g., image, writing, gesture, music, layout).
- Modal Affordance – What it is possible to express easily with a particular mode, shaped by its physical material and cultural history.
- Sign-Maker – The individual who actively forms signs based on their specific social interest in a given moment, rather than passively using pre-made codes.
- Transduction – The process of moving meaning from one mode to a different mode (e.g., speech to visual drawing).
Title sequences in Film and Television:
- Title Sequence for North by Northwest (1959) by Arthur Preminger
- Pinky and the Brain Title Sequence (1995) by Bryan Evans, Tom Ruegger, et. al.
- Cowboy Bebop (1998) by Cain Kuga

Watch/Read:
- “Introduction to the Concept and Theory of Videopoetry” by Tom Konyves
- “Sign Language” (1985) by Tom Konyves
Write a brief analysis of “Sign Language” in the context of Konyves’ theory of videopoetry. Post before our next class.

Video poetry:
- “Roda Lume” (1968) by E.M. de Melo e Castro
- “Sign Language” (1985) by Tom Konyves
- “The Dreamlife of Letters” (2000) and “Star Wars: One Letter at a Time” (2005) by Brian Kim Stefans
- “Bring Back” (2017) by Rosamond King
- “The Offline Website Project” (2019–2020) by Alex Saum-Pascual
- “Big Data Poetry” (2020) by Diego Bonilla and Rodolfo Mata
Kinetic typography:
- “Fuck You” by Cee Lo Green
- “Right Action” by Franz Ferdinand (video by Jonas Odell)
- EDMLyrics

Explore Young-Hae Chang Heavy Industries
Write a post in which you discuss one of their video poems, focusing on how they use language and animated text meaningfully. Link to the video poem you discuss.
Post before class on Tuesday, October 20.